Kantar is home to some of the world’s leading research, data and insights brands. Individually, brands such as Kantar Millward Brown, Kantar TNS, Kantar Media, Kantar Worldpanel, Kantar Consulting and Kantar Health are famous and highly respected experts in their fields. Collectively, they offer the most complete view of consumers – the way they live, shop, vote, watch and tweet – in over a hundred countries worldwide. For the benefit of their clients, Kantar connects these specialists as well as providing access to the wider WPP group of companies and other partners. Their offer covers the breadth of techniques and technologies, from purchase and media data to predicting long term trends; from neuroscience to exit polls; from large scale quantitative studies to qualitative research, incorporating ethnography and semiotics. Watch some of their short and entertaining animated case studies to get a flavour of their work. Their strength lies in the unrivalled diversity of their people, methodologies, specialisms and points of view that seamlessly fuse to give them a unique and complete understanding of people, across the world. They go beyond the obvious – with intelligence, passion and creativity – to discover new directions, set strategies and plan actions that inspire extraordinary success.