The aim of Women in Data® is to ensure diversity in Analytics by encouraging females to shine and progress in their careers. We are convinced that gender parity would generate competitive advantage to UK businesses by mobilising a wealth of historically untapped talent. Women in Data® provides a community setting in which delegates can network and share ideas. The strong relationships formed at Women in Data® events have created an increasingly powerful group from which female data practitioners gain support and advice. We are pleased to have witnessed a measurable trend of more placements of females in data roles, including at senior levels.