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Associate Director, Oncology Omnichannel Customer Analytics Manager 652 views

This is an exciting opportunity to become a part of fast-growing team in the Digital Analytics and Transformation Team.

Merck is looking for an energetic, passionate and talented analyst who will be accountable for designing and developing customer centric and actionable analytics solutions by improving analytics operational efficiency and driving innovative analytics methodology development. This gifted individual will be aligned to Oncology Business Units leading digital analytics projects to bring innovation and scalable solutions to the organization. You will have an opportunity to manage a part of the offshore teams and contractors, while interfacing and collaborating with many teams, so strong communication skills is a must. Individual who will thrive in this role is motivated by developing a deep understanding of the pharmaceutical business and possesses an ability to define and translate objectives and business questions into analytical problems that require advanced and scalable analytical solutions that produce actionable insights.

The ideal candidate is a strong project-oriented manager and gifted analyst who thrives in a rapidly growing digital environment.

Primary Tasks:

Collaborate closely with Marketing and Business Operations leaders to optimize the effectiveness of digital marketing campaigns and proactively identify opportunities to enhance Commercial effectiveness

Provide strategic recommendations to brand and marketing leads for optimizing high value actions (micro-conversion) points across sales and marketing channels based analytics and insights

Perform analytics by aligning the right methodologies solutions to assess digital promotion or tactic performance, analyze customer behavior and customer journey, deep dive in vendors’ analytics and optimization capabilities, conduct content analysis or modeling to optimize customer experience

Oversee design, delivery, and automation of enterprise level advanced omnichannel customer analytics deliverables to support campaign, channel, and content optimizations and marketing executive level presentation

Provide direction to offshore resources to develop analytics solutions across numerous data sources; ensure the team delivers solutions with quality standards, timeliness, compliance, and excellent user experience including identifying any data gaps

Work closely with the other advanced analytics team members in the Data Analytics and Insights Group on digital analytic models, customer segmentation recommendations as needed to enhance omni-channel targeting strategy

Present to key partners and share key learnings with different stakeholders across analytics groups

Build strategic relationships and manage communication across relevant teams.

Qualifications Oncology background is a must

Expertise in digital media and customer analytics

Strong problem solving, business analysis and quantitative skills

Working knowledge of statistical and data science principles to enable adequate understanding of design of experiments, algorithm models (linear or logistic regression, cluster analysis, decision tree, propensity score matching etc.), the appropriate application of different models, and effective communication to business audiences

Strong understanding of CRM database, web tagging, data warehousing, cloud environment (AWS), data architecture and ETL

Hands on coding experience in Python, R, and/or SQL are required

Excellent storyteller

Willingness to teach others but open-minded to learn

Detail oriented and committed to producing high-quality work and maximizing resources, while meeting deadlines

Strong communications and presentational skills

Positive attitude, professional, courteous demeanor, strong work ethic and ability to collaborate in a constructive manner with others in a dynamic working environment

Always curious and asking questions that would improve customer experience and engagement, and deepen the learning

Ability to work within cross-functional teams

Ability to work along multiple workstreams simultaneously

Knowledge & Education

Data driven mindset with 5+ years of working knowledge doing quantitative analysis at the digital campaign, customer, channel, and content level

Proven ability to perform in-depth analysis, synthesize results, develop stories, build strategies and make recommendations to business and technical leaders

Bachelor’s degree in quantitative analytics fields (e.g. engineering, statistics, economics, operational research, or information system) is required, advanced degree strongly preferred

Imagine getting up in the morning for a job as important as helping to save and improve lives around the world. Here, you have that opportunity. You can put your empathy, creativity, digital mastery, or scientific genius to work in collaboration with a diverse group of colleagues who pursue and bring hope to countless people who are battling some of the most challenging diseases of our time. The team is constantly evolving, so if you are among the intellectually curious, join them—and start making your impact today.

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