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Data Analyst 144 views

Job Description

We are the leading scale player in a specialist market – maternity and nursing wear – and we have 18 years of experience behind us doing this and nothing but this.But what we do at Seraphine is more than just fashion and clothes. We help women feel absolutely confident in their changing bodies and enable them to continue to express the choice and style they had prior to pregnancy and during pregnancy, whilst providing them with product innovations that make motherhood a breeze.

What We’re Delivering

We are highly international (more than 2/3 of our sales are from markets outside of the UK) and highly digital – we were an early embracer of eCommerce and the channel now represents 90% of our revenue. We’re also a digital marketing machine: acquiring customers profitably from first order, with more than half returning for a second order during the current pregnancy and more and more coming back to us again when the family grows further. This all contributes to market leading profit and product margins and our double-digit growth rates across the world put the rest to shame.But we’re just getting started. With plans to roll out another 3 markets in the next 12 months and to add more acquisition channels, we’re really in the sweet spot. We have significant momentum – but we’re still small enough that you’ll see your impact every day.

Workplace and Culture

Always motivated by new innovations in technology – we are a close knit team of driven and ambitious individuals. Fuelled by the success of achieving market leading results, we place great importance on resourcefulness and dependability and encourage inquisitive questions that challenge us see things from all perspectives.We do what we love and push the boundaries on a daily basis – you need to be excited for that. We foster the habits of go-getters and are always in search of exceptional people from various walks of life, with diverse experiences to join our team.

Purpose of the role:

As a Data Analyst at Seraphine you’ll utilise an array of analytical tools to help gain insight into operational problems and customer behaviour. This is a key role within the finance team, and you’ll have the opportunity to work on key projects whilst developing your analytical skills and delivering actionable solutions.

Main Duties And Key Responsibilities

  • Work with the Commercial Finance Director and the Commercial Finance team focusing on FP&A work, to support the business in identifying Trading opportunities and also highlight risk areas e.g. cost inefficiencies.
  • Build relevant analysis and models using SQL to analyse Revenue across Channels and customer behaviour.
  • Utilise statistical tools and mathematical ideas to identify, explore and tackle problems.
  • Support the business with reconciliations of data across systems, to ensure accurate reporting across the business.
  • Create effective visualisations and user-friendly dashboards to facilitate decision-making, and partnering with the rest of the business throughout the decision making process.
  • Collate insights and add value to develop strategic hypotheses.


  • Excellent verbal and written communication skills, can explain complex analytical work in a logical way that can be understood by a non-analytical audience.
  • Strong mathematical background and comfort with basic statistics.
  • Experience with handling raw data in Excel (vlookups etc)
  • Exposure to programming tools, experience with SQL or Python would be beneficial.
  • Demonstrable passion for generating new ideas and insights.
  • Imaginative, with a practical, solutions-driven approach to problem-solving.
  • Interest in consumer behaviour and analytics, willingness to learn.
  • Knowledge of visualisation (Power BI etc.) and web analytics tools (Google Analytics etc.) would be beneficial.


  • Life Assurance
  • Income Protection
  • Health Cash Plan
  • Holiday entitlement – 23 days excluding bank holidays (with one additional day per year of service)
  • Birthday day off
  • Discretionary Company Bonus Scheme
  • Enhanced Maternity/Paternity Scheme
  • Family friendly policies
  • Staff discount policy (50%)

Salary Exchange Benefits:

  • Pension Scheme – 5% employee and 3% employer contribution
  • Technology
  • Will Writing
  • Holiday Exchange
  • Workplace Nursery
  • Gym Benefit
  • Cycle 2 Work

Discount Benefits:

  • Gadget Insurance
  • Cycle Insurance
  • Cancer Screening
  • Pet Insurance
  • Lottie – Care Home Discount
  • Health & Wellbeing Videos

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