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Data Analyst – User Growth 1714 views

They are looking for talented data analysts to join TikTok in London, UK. Working closely with the product management team, performance marketing, and influencer marketing, you will help the teams evolve their approach for user growth within Europe. The User Growth Data Analyst will support the analysis of all user growth activities, with a focus on performance marketing, retention, product growth, and influencer marketing.


– Build and analyze dashboards and reports, establish key data sets to empower operational and exploratory analysis, evaluate and define metrics

– Responsible for performance marketing measurement models through major platforms such as Facebook, Google, Snapchat, etc.

– Forecast and set team goals, design and evaluate A/B tests, monitor key metrics, understand root causes of changes in metrics

– Find actionable insights through funnels, cohort analyses, user segmentation, retention analyses and models to help us grow their product

– Propose what to build in the future product roadmap, understand user behaviors and long-term trends, identify new levers to help move key user growth metrics

– Partner with data engineers and analysts in China HQ and other regional offices on common areas of scalability, data quality management, data delivery management, and performance optimization


– Bachelor’s or Master’s degree in Computer Science, Math, Physics, Engineering, Statistics or related technical/quantitative fields

– 1-3 years of professional experience in an analytical role involving data extraction, reporting, and analysis

– Proficiency in SQL and experience with building a dashboard with data visualization tools (e.g. Tableau). Familiarity with R or Python is a plus

– Good understanding of common statistical methods and applications (A/B testing, probability, regression)

– Good communication skills and a collaborative team player in across-cultural and cross-functional environments. Ability to synthesize and communicate complex concepts and analyses in an easy to understand the way

– Language fluency in English and knowledge of Mandarin is a strong plus

– Passionate about social media and short video products

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