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Decision Scientist 257 views

The Marketing team focuses on building Facebook’s brand presence by improving user sentiment and product education. Their Marketing team seeks to understand how their users feel about products so they can help people better understand Facebook’s intent and mission and guide their users to key features that can enrich their lives. The Decision Science team provides insightful analytics on consumer perception of the Facebook experience as a consultative partner to their Marketing team, so they can better connect their users to Facebook and their products. They are seeking a talented analytics professional who thrives at the intersection of data, human behavior, marketing, product, and engineering. The ideal candidate will have a strong technical and analytical background, as well as an intense hunger to make a significant business impact by owning and driving business outcomes. Strong time management and communication skills are critical.

Responsibilities

  • Partner with their marketing teams to make well-informed decisions backed by-product usage data and survey results
  • Empathize with Facebook users’ attitudes, emotions, and opinions to promote product awareness and meaningful interactions on the platform
  • Partner with marketing, research, and product organizations to scope, design, execute, measure, and improve the impact of our marketing efforts on the world and on their business
  • Translate data insights into actions and recommendations that will drive brand sentiment, user growth and engagement, and marketing effectiveness
  • Develop quantitative analysis, tools, ad hoc reports, and models to support marketing decision making.
  • Analysis areas might include (but not limited to): retention, sentiment, lifetime value, messaging, promotions, usage, and engagement
  • Produce data visualization such as charts, infographic, and dashboards to communicate findings and actionable recommendations to internal stakeholders clearly and effectively

Minimum Qualification

  • A degree in economics, operations research, mathematics, statistics, engineering, psychology, or another field with quantitative roots and demands
  • Experience in data analysis, data science, decision science, or similar quantitative fields, applying experimentation methods to test various hypotheses for customer segmentation, consumer sentiment or perception, and outbound online marketing campaign evaluation
  • Experience finding, cleaning and manipulating data to build data sets
  • Statistical modeling and data analysis experience (e.g. significance testing, regression modeling, sampling theory, etc.)
  • Experience using R or Python or a similar scripting language for statistical modeling
  • Experience with SQL, Hive, Presto, Hadoop, or other data querying languages
  • Experience communicating with cross-functional stakeholders including brand strategists, marketing researchers, product marketing managers, and engineers

Preferred Qualification

  • An MBA, Master’s or Doctorate degree in economics, operational research, mathematics, statistics, engineering, psychology, or another field with strong quantitative roots and demands
  • Management consulting experience or a similar career requiring one to present data-driven insights to business audiences
  • Experience developing data pipelines
  • Experience writing production code for automated models
  • Experience using open-source statistical packages such as dplyr, RStudio, NumPy, Pandas
  • Basic experience or basic understanding of machine learning, data mining, and natural language processing
  • Competitive Salary including the following benefits apply:
    • Medical Benefits
    • Dental Benefits
    • Vision Benefits
    • Pension Benefits
    • Life Assurance
    • Childcare Benefits
    • Gym Benefits
    • Transport benefits
    • Laundry Benefit
    • Posted: 11th September 2019
    • Closing date: 9th October 2019

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