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Director of Customer Analytics CPG/Retail 528 views

Job Description

Director of Customer Analytics
CPG/RetailĀ 
Greater Boston Area
$145,000 – $155,000

JOB REFERENCE – 47914/JK

PERMANENT

A globally renowned Retail Analytics Consultancy are looking for a Director Customer Analytics to come and join their team in the Greater Boston Area. If you are ambitious, want to join a centralized, data-driven organization and have a solid background in analyzing customer buying behaviors, pricing & promotions and customer loyalty analytics, then this could be the next role for you.

THE ROLE – Director Customer Analytics

As a Director Customer Analytics, you will be the face of this company to a globally renowned Retail client in the Greater Boston Area. You will build out and manage a team of customer analysts and be involved in a diverse range of projects working on market segmentation, pricing and promotion activities, campaign analysis and enhancing customer loyalty and experience through the use of advanced analytics. You will be part of a collaborative team across consumer insights, category management and client relationship development, as well as technically strong in SQL, R/Python and ideally IRI/Nielsen data, delivering key insights from your work to senior stakeholders.

You will:

  • Actively take a lead in understanding overall business goals and constraints across multiple teams internally, whether it be to understand customer transactions and behaviors using POS data, pricing and promotion performance as well as wider campaign analytics and customer loyalty across all channels, creating customer journey insights and a strategic roadmap for growth and development
  • Be involved in the end-to-end solution design and delivery, working with internal teams to ensure that the quality of data received it of a high caliber, and helps to understand the motives behind customer behaviors, as well as boosting sales/profitability
  • Manage a team focusing on competitor analysis, market segmentation, campaign analytics and predictive behaviors for a diverse range of products globally, so need to be willing to learn and diversify across projects and markets
  • Responsible for visualizing the data outputs, building a strategic roadmaps that will help the business achieve its overall goals

YOUR SKILLS AND EXPERIENCE:

  • Degree educated in a numerical discipline such as Economics, Math, Stats, or similar
  • Background in CPG/Retail/Food Retail environment in a customer analytics, loyalty, pricing & promotion environment, leveraging data across multiple channels, as well as working with IRI and Nielsen data and vendors
  • Sound understanding of statistical techniques such as regression, correlation or segmentation analysis, and the importance of customer journey and brand tracking with sales and product performance
  • Ability to work in a fast paced, fluid environment, managing multiple projects simultaneously

THE BENEFITS

As a Director Customer Analytics, you can expect to earn up to $155,000 + competitive benefits

 

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