Senior Data Analyst – Applied Analytics 87 views

As a Senior Data Analyst, you will work with business stakeholders, engineers, marketing and sales teams to use analytical insights to develop strategies for end to end campaign implementation and execution. You will get exposure to all aspects of marketing, from early-stage audience targeting via paid media investment, to capturing demand through our web presence, to response to lead management and sales analytics. In this role, you will have the opportunity to focus on synthesizing and applying analytic insights during the execution phase to improve performance for a particular business area, project or trial.

• Perform quantitative analyses to evaluate the impact of marketing activities on-demand generation, including pipeline, revenue, content engagement, media spend optimization, routing, channel performance, lead conversion, pipeline yield and ROI, and other key strategic levers
• Utilize proprietary and external data to understand IBM’s target audience segmentation and create recommendations for improving the user experience at all stages of the journey
• Measure performance and establish new measurement systems to detect performance shifts and increase marketing effectiveness
• Develop and present data-driven optimization recommendations via dashboards, reports, and ad hoc analyses
• Communicate insights to team members, other marketing groups, and IBM leadership

Partial remote work permitted with close proximity to an IBM hub office for occasional face-to-face meetings. While in the office, we maintain a responsible consideration of health and safety practices and ongoing support for a hybrid, in-office/remote office balance.

Required Technical and Professional Expertise

• 2+ years relevant work experience, including experience in a data-driven technology business or company with a sophisticated data stack
• Technically skilled to work with complex datasets using Advanced SQL/R/Python or other query tools to process and analyze data
• Experience with Cognos / Tableau / Dundas or other data visualization tools to facilitate flexible analysis of business performance and associated root causes
• Deep critical thinking skills and curiosity to pursue open-ended problems via data
• Strong presentation skills and ability to effectively communicate complicated analyses to non-technical employees and leadership
• Business acumen with the ability to develop data-driven business recommendations
• Demonstrated ability to multitask and prioritize with a proven ability to meet tight deadlines

Preferred Technical And Professional Expertise

• Solid understanding of statistics and other data science techniques a plus